The thing that I have found most interesting so far is the idea of Hedonic Adaptation. What the heck is that you might ask!?! For a text book definition, I suggest you read the book as Ariely does a great job of explaining it.
Here is my layperson’s definition. Hedonic Adaptation is the process by which the effect of both pleasure and pain normalize over time. Essentially we get used to the positive or negative effects after a while, thereby weakening the effect itself.
Here is my layperson’s definition. Hedonic Adaptation is the process by which the effect of both pleasure and pain normalize over time. Essentially we get used to the positive or negative effects after a while, thereby weakening the effect itself.
I totally understand from a purely “evolutionary” perspective why we would develop this ability, particularly as it relates to negative impacts. For example, if you are forced to live with major pain for an extended period of time (which Ariely was after an accident that left him severely burned), it only makes sense that mentally and psychologically you become used to the pain.
On the other side of the coin, I find it very sad that the effects of happiness also fade with time. Wouldn't it be great if the joy of a great experience, buying something new, or taking a amazing trip would last forever! However, Ariely’s work showed that to enhance or extend the positive effects of a situation or experience it is best to interrupt it somewhat. Taking it away seems to “fool” your body into thinking that it no longer will experience the pleasure so when you get it back, the positive feedback begins again and lasts longer.
Using this knowledge, I am hopeful that I will be able to consciously make decisions that will allow me to extend the positive mental and physical effects of pleasurable situations. Holding on to positive feelings and emotions, even just a little bit longer than might otherwise be possible (and on the flip side, letting go of the negative a little bit sooner) can only help support an on-going positive state-of-mind, which is critical for long term success.
If the idea of Hedonic Adaptation intrigues you, I highly recommend you read the Upside of Irrationality, as Ariely presents a far clearer and more in depth discussion of the topic, as well as many other irrational human behaviors.
As always I can be found on Twitter and Linked-In.
Bill Roth
The Success Junkie